How simpler labels boosted promotions, improved health and reduced price sensitivity!

February 16, 2016 No Comments

This is a really interesting article by Cognitive Lode that outlines the power of simplicity of nutritional labelling. Something that I feel quite strongly about… Inside the article you’ll learn how Reducing product information helped strengthen a retailer’s price, promotion and user experience‚Äč‚Äč A design-led relabelling strategy improved promotional effectiveness by 73% and reduced price […]

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