Understanding the needs of the people that you are designing for, is crucial not only to the project and outcome but also to creating an effective business model.

I am well versed in best practice techniques to ensure effective results. As an example of some of the design research methods that I use are:

  • Contextual inquiry
  • Service Mapping
  • Customer Journey Mapping
  • Empathy Mapping
  • Affinity Mapping/KJ
  • Mental Model Determination
  • Behavioural analysis
  • Quantitative & Qualitative Research
  • Kano Modelling
  • Outcome Driven Innovation
  • Focus groups
  • User interviews
  • Usability Testing