Service Design is quite often a term that is misunderstood and is often over-complicated. At its core, service design is the design of services, but it goes deeper into understanding enabling organisations to be able to support the services.

I’ve had a lot of experience of designing services from a true service design perspective. What this means, is that I’ve been supported by the organisations that I have worked with in the past, to work outside of the traditional organisational structure, and looked holistically at how the business is delivering (and not delivering) value to their customers.

Service Design is a specialisation, and like any other design craft, takes time, effort, learning and mentorship and support in order to be effective. It’s a team sport and requires many players to deliver value to the business and the people that use the service. To be a service designer, you need to be able to balance the needs of the business, understand the business models.

Watch my interview on The Service Design Show on ‘The Future of Service Design’