If you’re going to read one article today, read this great article from Brian Hoadley – Head of Customer Labs of Lloyds Banking Group.

It’s a really great piece on the importance of thinking strategically about how we design.

“When micro-experiences represent stories in an agile backlog – and a number of these stories represent a journey or larger experience – what happens when the stories are designed and developed by different UX designers, visual designers and coded by different developers? Who owns the user experience of the entire journey?”

Source: Delivery methodology, inertia and the micro-experience in UX | Brian Hoadley | LinkedIn

Posted by gerry

UX & UI Design Lead