I’m a creative thinker with a passion for creating the big idea with the perfect solution. I love to be involved with projects from inception and work right through to the final execution. I have worked through the full design & development lifecycle many times – with regular & extensive client interaction.

About me

My background is in Industrial Design [Bachelor of Design (Hons) – NCAD 2002], and for over a decade I’ve been crafting online user-centred design experiences.

For a short blurb and headshot, please find them here.

Employment History

  • EY Seren – Service Design Principal
  • Humana Design – Managing Director and Human Centered Design Principal
  • NSW Department of Justice – Lead UX & Service Design (contract) 
  • CBA [Institutional Business Banking] – Lead UX Designer
  • MYOB – Lead UX Designer
  • Cochlear – Global Lead UX Designer
  • ElectricHQ.com.au – Co-Founder & Design Lead
  • Various (IPG MediaBrands, General Assembly, Posse.com, The Conscience Organisation) – Experience Design Consultant
  • Fairfax Media – Interaction Designer
  • Myspace, IGN.com, and AskMen.com – Head of Creative Design & Development (AU & NZ)
  • Whybin/TBWA – Senior UI Developer

Brands I’ve worked with


  • Guinness
  • Heineken
  • Coca-Cola Ireland
  • Sanyo
  • Nissan
  • Toyota
  • Diageo
  • Coca-Cola Australia
  • Nestle
  • Carlton & United Breweries (Pure Blonde)
  • Breville


  • Shangri-La Hotels
  • Mirvac Hotels


  • Cochlear

Innovation & Technology

  • Microsoft
  • eBay
  • PayPal
  • Previous/Next
  • The Video Network
  • Qualitance

FMCG & Fashion

  • MARS
  • Pedigree
  • Pacific Brands
  • McDonalds
  • L’Oreal
  • KFC
  • Georg Jensen


  • St. George Bank Australia
  • VISA
  • Platinum Direct Finance
  • MYOB
  • CBA – Institutional Business Banking
  • ZipPay and ZipMoney

Media & Entertainment

  • Channel9/MSN
  • AskMen.com, IGN.com, Myspace.com
  • DMG Radio (Smooth FM Sydney/Melbourne)
  • Pusher Digital
  • JCDecaux
  • Mediabrands
  • The Conscience Organisation
  • Fairfax Media
  • AHL
  • Australian Broadcasting Corporation
  • News.com.au


  • Global Carbon Capture & Storage Institute
  • NSW Department of Justice AVL Project
  • NSW Office of the Director of Public Prosecutions
  • NSW Correctional Services
  • NSW Juvenile Justice
  • NSW Victim Services
  • Victorian Court Services

Start Ups

  • Sakura Sky Media
  • CarAdvice.com.au
  • Posse.com (Now called HeyYou)
  • PlanDo
  • EnhanceTV
  • ZipPay and ZipMoney

My Skills

Helping you design the right product/service

  • Service Design
  • Customer Experience Design
  • Business Model Design
  • Value Proposition Determination
  • User Research
  • Contextual inquiry
  • User-feedback sessions
  • Usability testing
  • Rapid-prototyping
  • Hand-Sketching & Hand-rendering
  • Prototype generation (hi-fidelity and lo-fidelity)
  • Workshop Facilitation

Helping you design the product/service right

  • Rapid-prototyping
  • Hand-Sketching & Hand-rendering
  • Interaction Design
  • Strategic Design (enabling design & development teams to work more efficiently)
  • Workshop Facilitation

Soft Skills

  • Stake-holder management
  • Project Management
  • Team-Building – have led, facilitated workshops & off-sites
  • Strong presentation skills
  • Story-telling
  • Experienced Toastmaster (Was a member of Mosman Toastmasters 2012-2015)


  • Student Design Award Winner (2002) – RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)
  • Fellow and NSW Convenor of RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)
  • iXDA Design Mentor (May 2014 – Present)
  • Delivered Presentation at General Assembly (2013) – Web Design Fundamentals
  • Delivered Presentation at UX Australia (2014) on ‘Framing Feelix – MYOB’s Pattern Library’
  • Panel member for Vivid Sydney (2015) – Making the transition to Digital Design
  • Panel for XXUX Sydney (2015) – The Importance of soft-skills for designers
  • Guest Speaker for General Assembly UX Immersion Sydney (2015)
  • UX Consultant – ‘Built to Last’ Product Management & User Experience Design Panel for Prospa (2016)
  • Founder of This is HCD – a Breakfast/Podcast focussed on HCD knowledge exchange
  • Collaborated on the book ‘This is Service Design Doing‘ (O’Reilly Media 2017) – Chapters about ‘Effective prototyping within organisations’ and ‘Implementation of Service Design into organisations’
  • Delivered 60-minute case study on ‘Designing for Vulnerable Children’ at UX Scotland 2017
  • Delivered 50-minute presentation on ‘How Service Design and Product Management can co-exist’ at Product Camp Dublin 2017
  • Founder and Host of This is HCD Podcast


I love technology and love all the gadgets that go with it! I really believe in the importance to stay fit and healthy and enjoy going to the gym most days.

I’m a huge music lover and have recorded/performed and self-released 1 EP, and 1 album over a 6-year period recording with a 12-time Grammy winning producer in the US and shared the stage with some of Ireland’s biggest acts. You can learn & listen more about my musical past here.

I really enjoy working with people with a similar outlook, and who really want to create the best possible product for both the user and the business. I honestly love what I do, and like to think I bring a lot of positive energy to whatever project I am lucky enough to be part of.

I’m also one of the iXDA Mentors in Sydney and love to try and help people out where possible. I’m was also a member of Mosman Toastmasters Society (2012-2015).

I’m the founder and host of This is HCD, a design podcast that is regularly included and regarded as one of the Top-10 design podcasts on the internet.

For my full work history, please see my LinkedIn profile or if you have any questions, please feel free to get in touch! Thanks for reading this far!