What I do

At my core, I am a human-centered designer. I have specialisms in user experience, service design. I help organisations design the right thing, for the right people, and in the right way.

Service Design

Service Design is quite often a term that is misunderstood and is often over-complicated. At …

User Research

Understanding the needs of the people that you are designing for, is crucial not only …


Due to the sensitive nature of a lot of my work, I only have a very limited selection on this website. Get in touch to request access to my private portfolio.


AO/AE Live is a cloud based software that integrates with their existing desktop software. Accountants can interface …


As Founder and Host of This is HCD – The Human Centered Design Podcast I’ve been lucky to meet and chat with some of the worlds greatest thought-leaders.


Here is a selection of some nice things some of my clients have said about me.

I recently engaged Humana to undertake a heuristic review of PlanDo.com. Humana provided clear structured analysis and recommendations. They took a deep interest in the subject to ensure they understood the brief correctly and stayed in regular contact with me throughout the project. The output was well regarded by the team and will be integral to our plans moving forward. We look forward to working with Humana again in the future.

Lara Gray

Gerry went above and beyond when Humana consulted for News Corp. His research process was so thoughtful, and his resulting UX and design recommendations demonstrated an exceptional understanding of the audience and publishing industry. Aside from producing outstanding work, Humana were a dream to work with – organised, detail-oriented and even wrapped up the project early.

Rikki Mortimore

Brainmates hired Humana & Gerry to share his insights and share his knowledge on User Experience for a Fintech client. Gerry arrived, well prepared and delivered a thoughtful and entertaining presentation on User Experience. Next time our clients need some User Experience help, Gerry & Humana will be the first person we’d call. Gerry and his ethos fits very well within our Product Management suite of services

Adrienne Tan

In the final stages, before we released our educational video startup, I asked Humana to road test our soon-to-be-launched product with real teachers. The analysis, feedback and recommendations that Gerry provided was simply fantastic and helped us to fine-tune our product value and helped to identify user experience pain points before we went live. Quite simply we can’t afford not to work with Gerry!

Stefan Savva