This is a really interesting article by Cognitive Lode that outlines the power of simplicity of nutritional labelling. Something that I feel quite strongly about…
Inside the article you’ll learn how
- Reducing product information helped strengthen a retailer’s price, promotion and user experience
- A design-led relabelling strategy improved promotional effectiveness by 73% and reduced price sensitivity by 19%
- You can create a win-win brand strategy that supports both your customers’ goals and your own financial aspirations
Click the image or the link below to read the full article.
Source: ????The power of simplicity