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I’m a creative thinker with a passion for creating the big idea with the perfect solution. I love to be involved with projects from inception and work right through to the final execution. I have worked through the full design & development lifecycle many times – with regular & extensive client interaction.

About me

My background is in Industrial Design [Bachelor of Design (Hons) – NCAD 2002], and for over a decade I’ve been crafting online user-centred design experiences.

Employment History

Current Role
  • Humana Design – Managing Director and Human-centered designer
  • NSW Department of Justice – Lead UX & Service Design (contract) 
  • CBA [Institutional Business Banking] – Lead UX Designer
  • MYOB – Lead UX Designer
  • Cochlear – Global Lead UX Designer
  • – Co-Founder & Design Lead
  • Various (IPG MediaBrands, General Assembly,, The Conscience Organisation) – Experience Design Consultant
  • Fairfax Media – UX/UI Designer
  • Myspace,, and – Head of Creative Design & Development (AU & NZ)
  • Whybin/TBWA – Senior UI Developer

Brands I’ve worked with


  • Guinness
  • Heineken
  • Coca-Cola Ireland
  • Sanyo
  • Nissan
  • Toyota
  • Diageo
  • Coca-Cola Australia
  • Nestle
  • Carlton & United Breweries (Pure Blonde)
  • Breville


  • Shangri-La Hotels
  • Mirvac Hotels


  • Cochlear

Innovation & Technology

  • Microsoft
  • eBay
  • PayPal
  • Previous/Next
  • The Video Network
  • Qualitance

FMCG & Fashion

  • MARS
  • Pedigree
  • Pacific Brands
  • McDonalds
  • L’Oreal
  • KFC
  • Georg Jensen


  • St. George Bank Australia
  • VISA
  • Platinum Direct Finance
  • MYOB
  • CBA – Institutional Business Banking

Media & Entertainment

  • Channel9/MSN
  • DMG Radio (Smooth FM Sydney/Melbourne)
  • Pusher Digital
  • JCDecaux
  • Mediabrands
  • The Conscience Organisation
  • Fairfax Media
  • AHL
  • Australian Broadcasting Corporation


  • Global Carbon Capture & Storage Institute
  • NSW Department of Justice AVL Project
  • NSW Office of the Director of Public Prosecutions
  • NSW Correctional Services
  • NSW Juvenile Justice
  • NSW Victim Services

Start Ups

  • Sakura Sky Media
  • (Now called HeyYou)
  • PlanDo

My Skills

  • Design Thinking
  • Service Design
  • Service Design Blue-prints
  • Customer Journey Maps
  • Business Model Generation
  • Value Proposition Determination
  • Design Leadership
  • User-Persona Research
  • Observational User-research
  • Contextual enquiry
  • User-Testing
  • Rapid-prototyping
  • Hand-Sketching & Hand-rendering
  • Wireframe creation
  • Workshop Facilitation

Soft Skills

  • Stake-holder management
  • Project Management
  • Team-Building – have led, facilitated workshops & off-sites
  • Strong presentation skills
  • Story-telling
  • Experienced Toastmaster (Was a member of Mosman Toastmasters 2012-2015)


  • Student Design Award Winner (2002) – Royal Society of Artists London
  • Fellow of Royal Society of Artists London
  • iXDA Design Mentor (May 2014 – Present)
  • Delivered Presentation at General Assembly (2013) – Web Design Fundamentals
  • Delivered Presentation at UX Australia (2014) on ‘Framing Feelix – MYOB’s Pattern Library’
  • Panel for Vivid Sydney (2015) – Making the transition to Digital Design
  • Panel for XXUX Sydney (2015) – The Importance of soft-skills for designers
  • Guest Speaker for General Assembly UX Immersion Sydney (2015)
  • UX Consultant – ‘Built to Last’ Product Management & User Experience Design Panel for Prospa (2016)
  • Co-founder of SydneyXD Meetup – a meetup focussed on CX, UX, and Service Design knowledge exchange, and mentorship for all levels
  • Collaborated on the book ‘This is Service Design Doing’ (O’Reilly Media 2017) – specifically on chapters about effective prototyping and implementation of Service Design into organisations
  • NSW Network convenor for (August 2016 – Present)


I love technology and love all the gadgets that goes with it! I really believe in the importance to stay fit and healthy, and enjoy going to the gym most days.

I’m a huge music lover and have recorded/performed and self-released 1 EP, and 1 album over a 6-year period recording with a 12-time Grammy winning producer in the US, and shared the stage with some of Ireland’s biggest acts. You can learn & listen more about my musical past here.

I really enjoy working with people with a similar outlook, and who really want to create the best possible product for both the user and the business. I honestly love what I do, and like to think I bring a lot of positive energy to whatever project I am lucky enough to be part of.

I’m also one of the iXDA Mentors in Sydney and love to try and help people out where possible. I’m was a member of Mosman Toastmasters Society (2012-2015).

For my full work history, please see my LinkedIn profile or if you have any questions, please feel free to get in touch! Thanks for reading this far!